Have you ever been to London trendiest area, Clerkenwell, famous also for "White Cube"
Damien Hirst's Gallery?
Well...there is a new home for Moroso and Flos who now live together (happily ever after) to show furniture and lighting perfectly matching and to further promote Made in Italy. Their new house? a 600 mq. distributed on two levels.
The trait-d' union is Patricia Urquiola, a very talented designer who for many years has created for both brands and who has designed the mise-en-scene, starting from the street windows: "It was necessary to catch people attention, so they will know there is something not to pass by". She also wanted to keep the original space without much alteration, giving a sense of spontaneity to it. White is the dominant "color" also for the steel tubes creating some division in the space.
Different areas look just like a real house, where the "couple" is ready to entertain.
Left: Foreground chair "Bohemian" by Urquiola;
Right: Sofa "Lowlands" by Urquiola and lights "Tab" by BarberOsbergy
Left: Chairs are "Tropicalia" by Urquiola, "Soft Heart" by Arad, "Steel" by Franzolini
Right: light Taccia by Castiglioni and "Il Cubo" a wireless system of light control.
Left: "Super Archimoon" by Starck
Right: on the cables running between the two levels "Parentesi" lights by Castiglioni are alternated with spheres covered in "Sushi" textile by Edward van Vliet for Moroso.
On the left Floor lights by Dordoni and in the center two chairs "Juju" from Sushi collection.
Next stop for the "couple" will be probably Shanghai and Beijing where the two companies are planning to open flagship stores in 2010.
Best wishes for a couple's new house!
You may also like to read:
Lighting by Castiglioni
Achille Castiglioni studio-museum
Oh, man it's a ray
Images from AT casa
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