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Made in Italy in New York


Year 1900
The first 100 cases of Martini vermouth arrive at New York port. The Italian vermouth encounters great success. In the 60's a young artist creates new posters to publicize the product...his name is Andy Warhol...


Year 1948
Salvatore Ferragamo opens a store on Park Avenue (25 years after his first American store in Los Angeles!). Today Ferragamo is on Fifth Avenue and it is his biggest store in the world. A shoe from the 40's designed for Judy Garland

02_b_nyc


Year 1950
Vespa by Piaggio zig zags in Manhattan happily until 1985, when it withdraws from the US market due to antipollution regulations. Vespa comes back in 2000 and now has about 20% of USA scooter's market.
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Year 1952
Olivetti typewriters Lettera 22 and Lexicon 80 become part of the permanent Design collection of MoMa, followed in 1969 by the iconic Valentine by Ettore Sottsass,

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Year 1972
at MoMa opens a new exhibition: "Italy, the new domestic landscape" with the best Italian names like Zanuso, Bellini, Joe Colombo

06_b_nyc


Year 1981
Flos opens a store in New York presenting new design pieces that changed the way of lighting. The latest Euroluce "Smithfield" already a hit, is designed by Jasper Morrison

08_b_nyc


Year 1988
B&B Italia opens in Soho

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Year 1996
Ettore Sottsass receives the prestigious Design Award by the Brooklyn Museum. In 1956 his first trip To New York that was for him like "Metropolis" by Fritz Lang.

10_b_nyc


Year 1996
The first Artemide store opens on Greene street (now part of 15 stores in the USA) conquering the public with his lights. Here the classic "Fato" designed in 1969 by the genius of Gio' Ponti.

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Year 1998
Snaidero cucine (Italian for kitchens)

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Year 2002
On Greene street opens Flou (present already on the market for many years). Here the latest model "Mark" by Carlo Colombo

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Year 2006
Gold medal for Italian Architecture and the creator of Paris' Beaubourg, architect Renzo Piano receives praise for the enlargement of Morgan Library. A year later he designs the new building of The New York Times.

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Year 2006
In the "Italian mile" on Madison Avenue, Alessi opens his second store, after the one in Soho.

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Year 2007
Designed by Patricia Urquiola and Martino Berghinz the showroom Moroso opens on Greene Street, near the temple of Design, Moss Gallery.

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Year 2009
Valcucine renews his store in Soho with eco-sustainability in mind.

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These are only a few names among many others "taking Manhattan"
and because of the first image of this post... I propose a toast to Made in Italy!


You may also like to read:
After Milan, New York
I Saloni


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