For instance Oki Sato, born in Japan in 1977 and founder of Nendo.
He was in 2005 a big promise of "Satellite Salone" (Designers under 35) at International Furniture fair in Milan and is today strongly engaged to design for Cappellini, Moroso, Varaschin, Arketipo, Boffi for a "total living concept".
In a recent interview Oki Sato explained that at University he learned this hierarchy:
development permits
architectural plans
interior construction
interior design
but when he first visited "Il Salone" a few years ago he understood that precedences can be reversed...like, he said, the ocean that starts with tiny drops of water.
The Japanese group "Nendo" (offices in Tokyo and Milano) designs with:
Pure white (and a gray version)
Essential lines
Architecture as background
Abstraction
Poetry
Simplicity of forms
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The following are some images of Oki Sato's house in Tokyo (the "Moss house", on the Shibuya river).
It took two weeks to apply the moss on the wallpaper, designed by his artist wife.
Nendo has chosen to speak its own language and to express its own culture to send
a universal message.
You may also like to read:
Fuori Salone" Karim Rashid
Oh, Man, it's a Ray" at "I Saloni"
" I Saloni" Recession Style
"Fuori Salone" Britishness
"I Saloni" (The Satellite Salone)
Salone del Mobile 2009, Milano
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